A Blog related to the Visual Arts by Newco81
ISO 216 paper sizes are based on an aspect ratio of approximately 1:1.4142 – the square root of 2. The base format (A0) is a sheet spanning 1m² in area. Successive sheets in the series are made by halving the preceding paper size along the larger edge.
Beyond M25 is an interesting project set up by Dave Sweeney – a Graphic Designer based in Luton, Bedfordshire.
Took time
I had an idea of creating a piece where elements of it are decided by chance. The technique I decided on was rolling a pair of die, and somehow making use of the numbers generated. Before starting anything however, I had to establish rules, and have some form of a plan as to what the finished article would look like!
Lemons. Expensive.
Easily one of the most misunderstood aspects of layout design is white space (also known as negative space). The term refers to the parts of a composition left unmarked by text and graphics – including margins, gutters and space between lines of type. When used effectively, space can aid the hierarchy of information, push out elements, and simply give the eyes a break. White space needn’t actually be white – it can be any colour – as long as we subconsciously see it as the background.
Let me know if i’ve missed your favourite example and i’ll add to the list
A number of the worlds most famous brands feature animals in their identity – an age-old technique of implying characteristics to a brand – such as the confident and brave lion, or a loyal dog.
Here are some of my favourites – both high profile, and others that I have stumbled across over the last couple of years…
Image courtesy of Pheezy
Over the centuries, as type has developed, guidelines and best practices have emerged that – when followed – can ensure that textual content is clear and easy to understand. A clear message is surely the goal of graphic design.
Ladyhawke’s cat. Maybe.
I picked up the new album from the wonderful Ladyhawke the other day. The music is great, but the CD also plays host to some charming illustrations by Sarah Larnach.
The Baseline refers to the imaginary line that all characters ‘sit’ on. The Median is the imaginary line defining the X-height of the letterforms.
The field of Typography employs a number of technical terms to describe letterforms. If you take the time to learn these, you will find it much easier to identify specific faces, and will amaze all your friends with your knowledge of type (well, maybe).
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